Sides Season

Thanks to the Green Bean Casserole, the holiday drive period has been a must-win season for Campbell’s, but for years they were losing share. We needed to prove they were more than a one side wonder and celebrate the real stars of the holiday table (spoiler: it ain’t the turkey). Campbell’s Sides Season increased sales by 9% and was their biggest holiday season in 5 years.

Awards:

U.S. Effie Gold (x2)
U.S. Effie Grand Contender
WARC Bronze

Campbell’s Sides Plate

M’m! M’m! Good!

The rest of this work is a smattering of TV spots we’ve made over the years to help modernize the brand.
I led music development and direction for all of them.