Always #LikeAGirl - Girl Emojis

When even the world’s most universal language tells girls that all athletes and occupations are men, it’s time for change. We rallied girls worldwide to demand new, non-stereotypical emojis, reflecting all the things they actually do, effectively inspiring the Unicode Consortium, Google, and Apple to change every mobile phone on Earth - adding over 100 new empowering emojis for girls.

Awards:

  • ONE SHOW SILVER PENCIL, SOCIAL MEDIA - COMMUNITY BUILDING

  • ONE SHOW BRONZE PENCIL, SOCIAL MEDIA - REAL TIME RESPONSE

  • ONE SHOW BRONZE PENCIL, SOCIAL MEDIA - BRANDED SOCIAL CAMPAIGN

  • ONE SHOW BRONZE PENCIL, CROSS PLATFORM

  • D&AD WOOD PENCIL, USE OF SOCIAL MEDIA

  • CANNES LIONS, 9 SHORTLIST - CYBER, DIRECT, MEDIA, OUTDOOR, PROMO & ACTIVATION, HEALTH & WELLNESS, ENTERTAINMENT

  • #1 AD ON YOUTUBE

  • EUROBEST GRAND PRIX, MEDIA

  • EUROBEST GOLD, FAST MOVING CONSUMER GOODS

  • EUROBEST SILVER, USE OF SOCIAL PLATFORMS

  • EUROBEST SILVER, USE OF BRANDED CONTENT CREATED FOR DIGITAL OR SOCIAL MEDIA

  • GOLD GLOBAL EFFIE AWARD, FAST MOVING CONSUMER GOODS

  • SILVER NORTH AMERICAN EFFIE, MEDIA IDEA

  • BRONZE NORTH AMERICAN EFFIE, POSITIVE SOCIAL CHANGE

  • BRONZE EPICA AWARD, PUBLIC RELATIONS

  • LEO BURNETT GPC 8-BALL (2)