Despite occurring in 99% of domestic violence cases, symptoms of financial abuse remain difficult to see. Purple Purse wants to change that.
To make this invisible weapon visible, we worked with 6 female artists in 6 cities across the U.S. to create Instagrammable murals with messages about financial abuse, revealed only with Instagram’s “Moon” filter.
Results: - Thousands of posts across social. - 5 million likes and comments. - 2.4 billion earned impressions.
Invisible Weapon
Allstate Foundation Purple Purse partnered with tennis legend, Serena Williams to bring attention to this invisible weapon.
