Campbell’s #SaveTheSnowDay
In Winter 2021, e-learning meant school was in session no matter the accumulation, putting snow days as we know them at risk forever. As champions of this magical winter birthright, Campbell’s had other plans, inspiring school districts across the country to change their snow day policy and protect snow day fun forever.
Results:
195MM Impressions with 45 placements.
Over 75,000 Signatures demanding to Save Snow Days
12% growth in Campbell’s Chicken Noodle Soup sales
Tangible change in the form of many school districts across the country reinstating Snow Days.
